The other day, I caught myself setting the same alarm. Again.

"Pick up Jeremy from school - 2:45pm"

I wasn't going to forget my kid exists. But I would get absorbed in a project, look up at 2:43pm, and have to sprint out the door.

So every morning I'd think, "Right, need to set that reminder later."

And half the time... I wouldn't.

Here's the ridiculous part: I literally teach automation for a living.

Yet there I was, acting as my own unreliable notification system. A human cron job that kept missing its schedule.

Then one afternoon, mid-alarm-setting, I just laughed at myself.

Why not make it repeat?

So I opened Due (via Setapp - I use it for anything that needs to nag me properly), set it to recur weekly with different times for different days, and... done.

Haven't thought about it since.

Tiny thing. Massive mental relief.

But here's what hit me: this is exactly where creators get stuck.

We're out here researching AI agents and Zapier workflows while quietly drowning in small, repetitive friction:

• Remembering to post that LinkedIn draft you already wrote
• Backing up your content folder before it's too late
• Actually sending the invoice you finished three days ago

None of these are hard. But remembering all of them? That's what drains your attention.

And you don’t even notice these little things that are easily automated, because you're too close to see your own patterns.

I needed someone to point out I was manually logging expense receipts when my banking app could just... do that. A client recently realized they were copying the same meeting link into every calendar invite instead of setting a default.

These aren't automation projects. They're just friction you've gotten used to.

The actual work is finding those spots where you're being your own worst bottleneck, then setting up something simple that runs without you.

Not adding more tools to learn. Just making what you already do happen automatically.

Andrew “Repeat Reminder” Molloy

P.S. If you're tired of being your own reminder system, that's exactly what we fix in the Automation Wizard Quickstart. We audit your daily workflow, spot the friction you can't see, and implement 2-3 automations that actually buy back your attention. Two weeks, two calls, one clearer head. Details here.